One of my biggest passion lies in packaging. The ultimate extension of a brand.
One that allows you to become a part of someone's home and their story.

 

It is a three dimensional consumer experience that can make or break everything from the initial choice to purchase, the likelihood to refer on,
down to the decision to purchase again.

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It has to carry the brand identity, be appealing, stand up to competitor products and yet still be utilitarian and informative without infringing on the brand messaging.

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